Product Launches

Cortijo Soto Real is an ideal location for car or motorcycle launches. The hotel has the advantage to be situated in the centre of a network of excellent scenic roads that can take you from the coast to the Sierra Nevada. Soto Real was selected for this reason by Bentley to organize the world-launch of the new Continental GT/Speed. This prestigious company used the hotel in exclusivity for up to 5 weeks to bring its guests from all over the world thanks to the proximity of 4 international airports (Sevilla, Jerez, Malaga and Gibraltar). Other companies such as Bugatti, Lexus, Chrysler, Hyundai and Kia used Hotel Cortijo Soto Real for the same type of launches.

The 5000 acre estate gives the possibility to use over 20km of uninterrupted 4x4 track. The F1 circuit of Jerez de la Frontera can even been reached from our property using dirt roads all the way. It has been used in the past by Porsche, Dodge, Nissan and Kia for launches of their SUVs.

Besides the 25 suites and rooms as well as a 6 room villa, the hotel has access to another 45 rooms of 2 star level in B&B’s locally to house working staff and mechanics. A covered parking can contain 20+ cars and a 400sq.m garage is frequently used for maintenance purposes as are 2 car wash sites..

All product launches have been tailor made on the client’s specific requests and we are proud to present a list of references of successful cooperation.